When someone decides it is time to sell their home, they interview several Realtors from different companies to determine which one is best for them.
They want someone who will represent them and someone they feel will do an effective job at marketing their home.
However, when someone decides to buy a home, they usually end up with their Realtor through sheer accident. Why don’t home buyers search for a Realtor the same way that home sellers do?
Instead, home buyers usually end up with a Realtor as a result of answering an advertisement. The advertisement will give a brief summary of a home available for sale along with the price, but it says nothing at all about the Realtor.
So does it really make a difference?